From reportedly earning ₹5.10 crore for a single Instagram post to making her much-awaited return to Indian cinema with Rajamouli’s Varanasi, Priyanka Chopra continues to command attention both on social media and the big screen.
Bollywood stars can command huge sums for promoting brands on social media, with some earning crores from a single sponsored post. Among them, Priyanka Chopra has reportedly become the highest-paid Bollywood celebrity on Instagram for brand promotions.
According to the 2023 Instagram Rich List, Priyanka Chopra charges around US$532,000 for a single Instagram post. At the current exchange rate, that works out to roughly ₹5.10 crore. Based on the 2023 exchange rate, the amount was around ₹4.31 crore.
Priyanka ranks 29th globally among the highest-earning celebrities on Instagram. The actress has a massive following of more than 92.8 million people on the platform. 
Instagram Posts and Earnings
Instagram promotions don’t all come with the same price tag. The amount can vary depending on the type of content and promotion. Instagram Stories usually cost the least, while feed posts that include links tend to be much more expensive. But the biggest deals often come through brand collaborations, where the sponsored content is shared on both the celebrity’s profile and the brand’s profile at the same time.
Beyond promotions, Priyanka actively uses Instagram to share updates about her films and give fans a glimpse into the happy moments of her personal life.
Priyanka in Hyderabad with her family
Last Sunday, Priyanka Chopra arrived in Hyderabad with her husband, singer Nick Jonas, and their daughter, Malti Marie. The family was spotted leaving the airport, and a video of their arrival soon went viral on social media. Priyanka has returned to the city for the shoot of her upcoming film.
A Major Comeback with Rajamouli’s Film
Priyanka has arrived in Hyderabad for one of the most eagerly awaited projects in Indian cinema. The actress is currently focused on wrapping up the shoot for Varanasi, her upcoming film directed by S.S. Rajamouli. Priyanka Chopra and Telugu superstar Mahesh Babu are teaming up for the first time, making their upcoming film one of the most eagerly awaited big-budget projects among moviegoers. Directed by S.S. Rajamouli, Varanasi is set to arrive in theatres on April 7, 2027. The film also marks a significant comeback for Priyanka to Indian-language cinema after her 2019 release The Sky Is Pink. With an impressive career spanning Bollywood and Hollywood, Priyanka is now returning to Indian cinema with a highly anticipated project while continuing to strengthen her influence both on and off the screen.
(The image accompanying the news article does not belong to Belleza Magazine. It was taken from the Instagram account @priyankachopra.)
